My Indie-Folk Magazine
Consumer Percentage
Male 54%
Female 46%
16-20 30%
21-30 40%
31-40 25%
41-64 4%
65+ 1%
Matt is a 23 year-old musician who loves to
play, listen to and read about indie folk music. His weekly rituals are buying
GAIN magazine and finding out his favorite artist’s upcoming gigs, guitar
playing techniques and how to "make it" in the music industry. He also loves
finding out about new bands and their sounds.
Matt
likes a good range of music. He likes that the bands he discovers in GAIN
magazine because the genres are fresh and original.

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