Who would be the audience for your media product?

A4 information that profiles your audience Post a video interview with a typical member of your audience.

My Indie-Folk Magazine

Consumer                                          Percentage

 

Male                                       54%   

Female                                   46%

 

16-20                                      30%

21-30                                      40%

31-40                                      25%

41-64                                      4%

65+                                         1%

 

Matt is a 23 year-old musician who loves to play, listen to and read about indie folk music. His weekly rituals are buying GAIN magazine and finding out his favorite artist’s upcoming gigs, guitar playing techniques and how to "make it" in the music industry. He also loves finding out about new bands and their sounds.

Matt likes a good range of music. He likes that the bands he discovers in GAIN magazine because the genres are fresh and original. 

Audience Gender

I think the gender ratios of my audience are an accurate reflection of the style of music of the magazine. The music generally has a strong meaning and is very emotionally attaching which may mean that it would appeal to women. whereas if the genre of my magazine was heavy metal the ratio would be closer towards appealing more to men. However I think the music appeals equally to both genders as there are many different types of indie music ranging from mellow to hardcore. Women usually favor mellow to dynamic indie music rather than hardcore because of the general presence of strong meanings in the songs.

Example of Female indie music fans

1)Mellow--------------1.5)---------------2)dynamic---------------2.5)-------------3)hardcore

1)   this is an example of mellow indie music- usually with no distinctive rhythm or beat. generally the most lyrically influenced indie music. More mellow music tends to contain unusual instruments such as xylophones, banjos, mandolins and ukuleles. Indie women tend to favor this sub-genre.

2) This is an example of dynamic indie music- tends to be catchy with a good chorus and a good beat. More like pop music. however it still has aspects of originality and quirkiness. This tends to appeal to a mixture of both genders because the meanings of the songs tend to be more powerful and in most cases less emotive.





3) This is an example of hardcore indie music- generally has screaming in it and is heavily influenced by heavy, complicated and fast drumbeats and distorted guitar melodies. sometimes it will be fused with dance music containing synthesised, electronic sound. This sub-genre mostly appeals to men because of the explosive nature of the music.


Summary 
My media product appeals to wide range of people from both genders and, being influenced by the NME, would have a lot of different sub-genres of indie music in the content of the magazine. Indie Music is reasonably current, and has evolved from the 1980s up to 2014 and present day, so I think my audience chart is a good representation of the consumers because it has a wide range of readers.


Photos I've taken who represent my audience

These are some of the unused images and cast for my music magazine: